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The fact that Red Bull *creates* events versus simply sponsoring them makes each event really special. Energy is building this week on the US team for a couple Red Bull Soapbox Race events coming up. Red Bull Soapbox Race Atlanta is this weekend, August 19. Red Bull Soapbox Race Los Angeles follows on September 26.

Always wacky, always brimming with consumer passion, and always surprising...Red Bull Soapbox Race events are a really fun time. I recommend you check out Red Bull Soapbox Race if you're in Atlanta or LA on the dates they run. I was inspired to write this post by the video below which is team "Toto's Escape from LA" practicing for the 9/26 LA event. So cool to see our racers getting stoked about the competition and having dangerous fun practicing on public roads.

Toto's Escape From LA reaches 55 mph on a practice run
(actually they're at 30 mph in this video but reached 55mph further down the hill)

Red Bull Soapbox Race iPhone App released today

If you have an iPhone, check out the Red Bull Soap Box iPhone game. It was just released today in the Apple App Store and it's a riot. There is a free version so you can check it out and if you like it, you can upgrade to the paid version that contains several different cars and tracks.