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Another excellent athlete project from Red Bull is featured in the video below.I'm continually amazed by the creativity and excellent execution that the Red Bull team delivers. I mean...check out the Giants jerseys on the riders in the video when they pulled into McCovey Cove for the SF Giants game. A small touch but characteristic of how Red Bull pays attention to getting all of the details right to make for an incredible outcome.

Footage from this event will be included in the New World Disorder mountain biking video: DUST & BONES (link to trailer), releasing October 1st. Which, by the way, will be the most awesome mountain biking video EVER. The footage also generated meaningful local impressions in San Francisco. The barge was featured live on the jumbotron during the SF Giants game and was shown on television during the local broadcast of the game. Finally, the footage will continue to generate buzz online as viewers find it, enjoy it, and share it with friends.

From the Red Bull press release

As part of the Red Bull Stumps, Clumps and Jumps tour, riders Paul Basagoitia, Brandon Semenuk, Wayne Goss, Robbie Bourdon, and brothers Andreau and Lluis Lacondeguy had their vision brought to life. After loading 1800 cubic yards of dirt onto a 290-foot long barge, builders took over a week to shape the jumps and build the scaffolding so that the riders could backflip, tailwhip, and barspin their way into the history books.

The barge set sail daily between August 28-30th, making stops in front of iconic landmarks such as the Golden Gate Bridge, Bay Bridge, Alcatraz, the Port of San Francisco, and even outside of AT&T Park where a near capacity crowd at the Giants baseball game turned their heads and flooded the walkway in amazement just to see what this floating dirt jump course was all about.

"I still can't believe we pulled this off," said rider Paul Basagoitia, in awe. "This is simply one of the coolest things I have seen in my career and is definitely the most innovative shoot I have ever been a part of."

I love my job. LOVE it. Every day I get to create or share marketing with a rich, passionate, innovative soul. Marketing with meaning is business as usual at Red Bull.

The fact that Red Bull *creates* events versus simply sponsoring them makes each event really special. Energy is building this week on the US team for a couple Red Bull Soapbox Race events coming up. Red Bull Soapbox Race Atlanta is this weekend, August 19. Red Bull Soapbox Race Los Angeles follows on September 26.

Always wacky, always brimming with consumer passion, and always surprising...Red Bull Soapbox Race events are a really fun time. I recommend you check out Red Bull Soapbox Race if you're in Atlanta or LA on the dates they run. I was inspired to write this post by the video below which is team "Toto's Escape from LA" practicing for the 9/26 LA event. So cool to see our racers getting stoked about the competition and having dangerous fun practicing on public roads.

Toto's Escape From LA reaches 55 mph on a practice run
(actually they're at 30 mph in this video but reached 55mph further down the hill)

Red Bull Soapbox Race iPhone App released today

If you have an iPhone, check out the Red Bull Soap Box iPhone game. It was just released today in the Apple App Store and it's a riot. There is a free version so you can check it out and if you like it, you can upgrade to the paid version that contains several different cars and tracks.

This is great and it's happening now.  I love the rooftop shots from a helicopter.  The guys stopping traffic...that's a new one for me.  Clearly some passers-by loved it.  Check out the guys yelling out the window of the white van.

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