public speaking
I enjoy speaking at digital marketing events and conferences. Sharing my knowledge and learning from others is one of the best uses for my time. This page is a listing of most of the events I have presented at since 2005 along with brief descriptions of the sessions.
Things slowed down for me in this area since I joined Red Bull at the end of 2008. Red Bull is famously private about our marketing strategies. Go ahead, Google (or Bing) "Red Bull marketing" and see what you come up with. You will very rarely find anyone from Red Bull speaking about how we win in the marketplace. I must decline most invites I get. That said....please keep the invites coming. Occasionally, the right match comes along and I can contribute.
2010 events
Seesmic Look launch event
January 21, 2010 - New York, NY
I was one of three launch partners who participated in the launch event for Seesmic Look in early 2010. I didn't give a formal presentation. Instead, I just described Red Bull's channel within Seesmic Look, shared our high level goals, and provided a brief tour through the Red Bull channel.
2009 events
I didn't have any speaking engagements in 2009. I love my job at Red Bull but, because of our policies, I decline most invites. I spent all of 2009 soaking up the brand and learning about Red Bull's unique and effective marketing strategies.
2008 events
Aberdeen Group - CMO Summit
September 3-5, 2008 - San Francisco, CA
general session speaker: Gold Consumer - Advanced analytics and digital innovation at ConAgra Foods
I presented to an executive-level conference focused on sharing CMO marketing best practices with a focus on sharing how advanced analytics can be used to drive results. I shared the amazing innovation and progress we have made in advancing our consumer knowledge and our business results through the Gold Consumer project at ConAgra Foods.
ad:tech - Chicago 2008
August 5, 2008 - Chicago, IL
panel participant: Master Class Power Panel: CPG Marketing
Moderator was Tim Kopp, CMO at ExactTarget. Other panelists included: Brad Santeler from Abbott and Andy Markowitz from Kraft Foods.
2007 events
Engage 07 - WebTrends Annual Customer Conference
October 9-10 - Rio All Suites Hotel - Las Vegas, NV
I presented to conference attendees regarding ConAgra Foods' challenges in creating dashboard reports because of the multiple inputs and multiple options for how and where we can measure and how we are actively solving the challenge, in part, by leveraging the power of WebTrends.
ad:tech - Chicago 2007
August 1, 2007
panel participant: "Bridging the Digital Divide: Growing Online Brand Advertising Dollars". Tim Kopp of WebTrends hosted the panel. Other participants: Brad Santeler from Kimberly Clark, Andy Shih from Proctor & Gamble, and Paul Woolmington of Naked Communications
3rd Annual Interactive Promotion Summit
April 29-May 1, 2007 - Caesars Palace - Las Vegas, NV
I participated in a promotions focused panel discussion at the event. Panel topic was "What's Hot & What's Not". Joining me on the panel were: Mary Ann Rivers - CEO at Entertainment Publications, and Lucy Danzinger - Editor in Chief at Self Magazine.
ad:tech - San Francisco
April 24-26, 2007 - Moscone Convention Center - San Francisco, CA
I participated on a panel at ad:tech SF as part of the west coast launch of the Online Advertising Playbook. Taddy Hall of the ARF moderated. Joining me on the panel were: Rex Briggs - CEO of Marketing Evolution, Stephen Kim - Research Director at MSN, and Clark Kokich - President of Avenue A | Razorfish.
Re:think 2007 - The ARF Annual Convention and Expo
April 16-18, 2007 - Marriott Marquis - New York, NY
I was the keynote presenter for Online Gameplans that Work! session and also participated in the "Online Playbook" panel session on Monday, April 16. Both presentations were part of the official launch of the Online Advertising Playbook. Taddy Hall of the ARF moderated the panel. Joining me on the panel were: Randall Rothenberg - President of The Interactive Advertising Bureau (and author of Where the Suckers Moon, one of my top 10 favorite books of all time), Rick Bruner - Research Director at Doubleclick, and Andy Hunter - Planning Director at GSD&M.
2006 events
ad:tech New York
November 6-8, 2006 - New York Hilton NYC
Client Agency Tango presentation with Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide
iMedia Brand Summit
September 10-13, 2006 - Hyatt Regency Lake Las Vegas - Las Vegas, NV
panel presentation participant: Making the Fundamental Shift Real
I represented client perspective in panel discussion. Other clients included: Steve Kerho of Nissan North America, Tim Murphy of Anheuser-Busch, and Anne Murray of Southwest Airlines. Moderator was Tony Romeo of Strategic Dynamics Inc.
Fair Isaac's InterACT
April 30-May 3, 2006 - Westin St. Francis - San Francisco, CA
presented breakout session: Building a Precision Marketing Center of Excellence
Marketing Sherpa's Email Marketing Summit 2006
April 20-21, 2006 - Hyatt Regency O'Hare - Chicago, IL
presented case study: ConAgra Foods' Simple and Delicious
The Conference Board - Customer Experience Management Conference
March 30, 2006 - Hotel InterContinental - Chicago, IL
presented case study: Managing the Complete Customer Experience: Butterball’s Turkey Talk Line
Mediapost: OMMA Expo Hollywood - Internet 2006: The 100% Solution?
March 28, 2006 - Hilton Universal City - Hollywood, CA
I represented client perspective in panel discussion: THE CLIENTS: In the face of media turmoil clients are increasingly turning to alternative channels for messaging – including their own. Inevitably, spending on online promotions, interactive client-site gaming, proprietary films and word-of-mouth initiatives will usurp once kingly media budgets.
2005 events
The Conference Board - 2005 Marketing Conference
November 9-10, 2005 - The Waldorf-Astoria NYC
general session speaker: Customer-Centric Marketing as a Key Growth Driver
Co-presented with Jeff Zabin, VP Precision Marketing, Fair Isaac
ad:tech New York
November 7-9, 2005 - New York Hilton NYC
panel discussion participant: Trend Guy Meets Brand Guy
I was Brand Guy, Geoff Ramsey, CEO of eMarketer represented Trend Guy, Larry Kramer, President of CBS Digital Media moderated
iMedia Brand Summit
September 25-28, 2005 - Loews Coronado - Coronado Bay, CA
general session speaker: Engaging Users Through Online Promotions
